Category Archives: Web Marketing

Domain Registration – a How-To Guide

 
First of all, what is a domain name? Well, my site’s domain name is Tube108.com. You will need a domain name to have a website on the World Wide Web. Of course, there are free hosting services that will allow you to piggyback onto their own domain name. For instance, if you get a blog through WordPress.com, your domain name will be something like this: yourloginname.wordpress.com. This is fine if you are running a personal blog or the sort.

However, if you are running a business, it is really worth your while to do your own domain registration. It can help you with brand recognition and help you better rank for a particular keyword in the search engine results, just to mention a couple of the benefits.

It is a little technical to get your website up-and-running this way, but wherever you decide to register your domain, they usually have great, in-depth tutorials and phone support in case you get stuck.

Once you have a domain, you will need a place to host it. Here is an inexpensive place to do just that: website hosting.

As I said, they will walk you through this, but just to prepare you, I must say this: it takes a little bit of doing to link your registered domain name and your web hosting service. When you log into the control panel at the place you registered your domain name, you will have to change the so-called “name servers.” There are usually a couple of name servers listed by default. You will have to replace these with those that the web hosting sent you in their welcome email.

The changes usually take place in a few minutes, and not more than a couple of hours. After that, your account is linked to the domain name you have purchased.

Selling Products Online Calls for a Shopping Cart

 
If you are going to sell products on your website, even if just a few items, you will need a shopping cart.

Shopping cart software is used to allow the user to collect a handful of items – if needed - in their virtual shopping cart for later reference. Just like a real life shopping cart, it is used to hold things until the shopper is ready to check out.

It is also a good idea to go with some one who offers a complete array of services in their product. This can be really tedious when it comes to the technical stuff, and there are several components that come together to form a fully functional ecommerce software package. Only if you have good programming skills should you consider piecing them together. If you are not that great when it comes to coding, you should only consider for an integrated package.

Since, we are dealing with a financial transaction, it needs to be secure so your customers have the confidence that they won’t find any unauthorized charges on their credit card when their statement arrives the following month. Even a few of these shady transactions can be detrimental to your business online. To make sure you are guaranteed this level of quality, it is wise to do your homework and elect to go with some one who has been around the block and has a proven track record.

Google Search Secrets - Find Free MP3s And Videos

Find videos, mp3s, images hidden to others. Secrets professionals use to find what they they need.

Scroll down to find video tutorials on advanced search techniques further down this page.

 
Part 1

The techniques I am about to share with you have been known to industry insiders for years. As a matter of fact, search engines have been built right from the beginning to handle such queries. However, the layperson knows little about them. I titled my article and videos “Google Search Secrets”, but the truth is that these techniques will work with nearly all search engines. The reason I am recommending Google for finding stuff is because they are better at it than their competitors. Even when they launched in the late ’90s, they were already better then the rest; and professionals quickly made it their favorite. They are not only better at displaying more relevant results even to simple queries, but they have well over 100,000 servers world wide, therefore they are aware more pages and react to changes much quicker than all the rest. Their lead is several years, and in this industry, that might as well be 50. So, if you need to find something, Google it.

But, even a good search engine needs a little help every now and then. Say, you are trying to find videos and/or pictures of car crashes. Why not? Normally, this what everybody types in:

car crashes

Now, this may work all right,but it has a drawback. You just told the search engine that it was okay to display pages with only ‘car’ or ‘crash’ in them. You may also get pages that have to do with ‘car parts’ and/or ‘plane crashes.’ To make sure that the results served will have both the word ‘car’ and ‘crashes’ in them, all you have to do is put a ‘+’ (plus) sign in front of the words:

+car +crashes

It’s easy to get even more accurate results. If you only want pages where the two words appear together, you need to type in the search term with quotation marks around it:

“car crashes”

Next, let’s say, your needs are a little more specific. You want to find Porsches in the process of getting banged up. So, being the good student that you are, you put some the techniques to work:

“car crashes” porsche

This will probably get you some good results, but there is a problem. This will still allow the search engine to display results with either ‘car crashes’ or ‘Porsche’ in them. To eliminate that, you can combine techniques:

+”car crashes” +porsche

Note that I am not capitalizing any of the words, proper nouns or not. Search engine queries are not case sensitive, in other words the they don’t care if you type in all caps or if you choose to go with small case characters.

Feel like excluding certain search terms? All you gotta do is to put a ‘-’ (minus) sign before the expression:

-”abc news” +”car crashes” +porsche

By the way, the order in which you place the search terms also doesn’t matter. You could have just as well typed in:

+porsche -”abc news” +”car crashes”

Next, say, you found a really good site, and you want to search that site and that site only, but it doesn’t have a search box, or it’s built in-search engine is not that great. This is what you type into Google:

site:wreckedexotics.com +porsche -audi

This will yield you only pages from wreckedexotics.com with the ‘Porsche’ in them but not ‘Audi.’

Another trick is to search the URL of web pages. URLs are the string of characters you see in the address bar of your browser. An example would be: http://wreckedexotics.com/cars/sports-cars/wrecked-porsches.htm. The benefit of searching the URL is that if it contains the very thing you are trying to find, it is more likely to be relevant.

inurl:porsche

This will only return results with the word ‘porsche’ in the URL.



Google Search Hacks Part 1 - Watch the best video clips here

Attention IE Users! If you are using Internet Explorer, you might have to click the video twice in order to get it to play.

Part 2

There are lot of mp3s, all kinds of video files and images that are not on any video sharing site, p2p network or torrent site, but are freely downloadable directly to your computer if you know how to find them. They are located in the so-called “open directories.” Open Directories are basically directories that are located on web servers and access to them has not been restricted for some reason. When you find one, you will be able to recognize it right away, because it will only have a list of files, let that be .html .mpg .mp3 - you name it, and “Index of” at the top. You can click directly on any of the files, and if they are a media file, they will open in your default media player. Be careful though, there may be some viruses out there. You can also right click on them, and using “Save Target As” you can save them on your hard drive.

For finding video files, copy and paste this line into Google:

-inurl:htm -inurl:html -inurl:asp intitle:”index of” +(wmv|mpg|avi) +starwars

Please note that you will have to replace ’starwars’ with whatever you are looking for. (Dah!)

To find mp3s, you need to change the file types (wmv|mpg|avi) to (mp3):

-inurl:htm -inurl:html -inurl:asp intitle:”index of” +(mp3) +starwars



Google Search Hacks Part 2 - The best video clips are right here

Attention IE Users! If you are using Internet Explorer, you might have to click the video twice in order to get it to play.

Legalese: Tube108.com and anybody who is involved with, may have been involved with it in the past or could be involved with in the future do not condone the act of illegal file sharing. The above information is for educational purposes only. Bake that into a pie!

Internet Search Engines Ranked and Rated

Internet search engines provide free, targeted traffic for websites. They “crawl” the World Wide Web via the use of their proprietary programs called “spiders” visiting the different web domains through the links they find on other websites and a given website’s own links. They use their own algorithms (principles on which the Internet search engines are programmed) to determine the most suitable web pages to display for a given search term.

There are many Internet search engines out there today (as a matter of fact there are software out there that will enable you to start your own search engine), but only a few matter at all.

Internet Search Engines Ranked and Rated:

No. 1. Google - Google.com has been around since 1999. It took a few years for it to become a household name ahead of Yahoo, bit now it holds the number one position with the others lagging far behind. There are really good reasons for Google (as in the search engine, not the company) being as successful as it is. If you own a website and if you have ever tried to drive traffic to it using the search engines, then you know that once it appears on Google’s radar it will index it (puts the pages and their contents in it’s database) very fast. If you own a bolg like mine (Tube108.com) whose new entries get submitted to blog directories and RSS feed directories the moment you publish them will be spidered within hours by Google. It helps that these directories themselves are very popular with Internet search engines. As a matter of fact, my website gets spidered by Google several times every hour! It is not uncommon for an article to receive traffic the next day I post it to my blog through this Internet search engine and rank well within just a few days.

It is by far the most sophisticated search engine today both in terms of catering to the end user and as far as working with the webmasters.

No. 2. Yahoo! - The Yahoo Internet search engine is still number 2 in the business. Its success is only possible due to the popularity of the portal itself. A large number of people use it, because they use the other features of Yahoo as well, and that keeps the search engine alive. The fact of the matter is that Yahoo is slow to react to new websites, it is slow to pick up new pages and it may take long months before it displays you in the results not because your website is not worthy, but because it simply doesn’t have the capacity to do it. If you really want to find relevant results to your query, the Yahoo Internet search engine is not the best way to go.

No. 3. MSN Live Search - It is supposed to have a new algorithm, but it is still lagging far behind the leading Internet search engine Google. As a matter of fact, the age old fact remains: the core customers of the MSN search are still the people who didn’t know or couldn’t be bothered to change the default page of Internet Explorer when they got their new computer.

There are other Internet search engines and directories of some relevance, but if you cover these, the others will find you and there is no reason to bother with them.

The truth is that Google is so ahead of the competition that the few years the others spent sitting on their hands might as well be 50 years due to the speed the industry is moving with.