It is hard to tell how much of these college application essays really matter. It probably depends on the school you are applying to. Some schools may read every word of every essay, while others just want to know if you are even willing to go to the trouble. Since there is no way to gauge the importance of these submissions, it is good pactice to your best.
There are companies that specialize in reviewing and advising future college students on their application essays for a fee. While you are still required to write your essay yourself, it is nice to have some one with a lot of experience to take a look at your work, and give you some feedback.
It is probably a wise investment to take advantage of such a service to make sure you are putting your best foot forward.
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